Kurt Vonnegut, yes him, put forward the following seven rules in his excellent and concise essay on ‘How to write with Style’. In summary:
- Find a subject you care about,
- Do not ramble, though,
- Keep it simple,
- Have guts to cut,
- Sound like yourself,
- Say what you mean,
- Pity the readers.
I’ll try to stick to those rules, really really try.